01 Jun 2017 API: SUSTAINABILITY WEARS PITTI!
API is specialised in the development of innovative bioplastics and has worked for years with some of the largest footwear and clothing brands in the world. As a result, the company gains daily insight into the fashion sector and has recognised the growing need to provide sustainable solutions with reduced environmental impact.
This has led to the development of bioplastics that both adhere to the ethical principles that are increasingly important in the fashion sector for the development of an eco-sustainable ecosystem, and that provide the Flexibility, Style, Performance, Lightness and Colour required by fashion producers and designers, without any compromise.
We felt that the Pitti trade show would be the ideal time to demonstrate these advances made in materials development to the most influential figures in the sector.
API will be at Pitti Immagine Uomo (from June 13th to 16th in Florence, Italy) with a stand in the Central Hall – stand E/31, open to all those wishing to learn about and share ideas on sustainable values and solutions.
Specifically for the show we’ve produced, in collaboration with FISCATECH – a leading producer of technical textile for the footwear and leather goods sectors – a bag which combines the use of sustainable plastics with innovative processes with reduced environmental impact.
The bag, with its flower-pattern texture and design representing this edition of Pitti Immagine Uomo, will be presented as a gift to VIP buyers and is designed to demonstrate how the fashion industry can finally work in line with the ethics of sustainability.